Marketing Analytics
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Let insights lead the way to higher marketing ROI
Marketing leaders today need a multi-channel view of the customer to deliver tailored messaging to the right customer at the right time. A Gartner survey reveals that marketing analytics are only influencing 53% of decisions. Improving data quality and increasing access to data will lead to greater influence and increased value of marketing analytics. Sigmoid’s data engineering and AI services for marketers enable actionable insights to recalibrate marketing efforts, bring hyper-personalization and optimize ROI on their marketing spend. With real-time targeted analytics, marketers have the power to identify trends that drive campaign performance and improve ROI.
Strengthen your business with Sigmoid's marketing analytics consulting
Measure
Analyze various touchpoints in the customer journey and understand which channels and interactions contribute most to conversions. Gain insights on customer behavior, determine which touchpoints are most influential, and fine-tune campaigns for conversion rate optimization.
Leverage statistical analysis to quantify how marketing variables such as pricing, promotional activities, and channels influence ROI. It includes attribution modeling to provide insights into which elements of the marketing mix are driving success and which may need adjustments.
Evaluate key performance indicators like brand recognition, customer loyalty, and brand equity to gauge the effectiveness of branding initiatives and their ability to create brand awareness. A strong brand identity can lead to better customer experience and long-term success.
Optimize
Refine and improve campaigns to maximize marketing ROI. Continuously analyze campaign performance with key metrics such as CTR, conversion rates, and cost per acquisition to ensure that marketing efforts are efficient, cost-effective, and aligned with business goals.
Leverage advanced algorithms for customer behavior analytics and create personalized content, products, or services. These are widely used in e-commerce, content streaming platforms, and marketing campaigns to improve customer experience.
Execute split testing on two versions of a webpage, email, or marketing campaign to determine which one performs better in terms of user engagement or conversion rates. Identify which elements, such as headlines, images, or calls to action can have a significant impact on user behavior.
Insights
Leverage predictive analytics to implement pricing and promotional tactics that maximize sales, revenue, and profitability. Efficiently analyze various factors such as market demand, competition, and production costs to attract customers, encourage purchases, and build brand loyalty.
Divide a target market into distinct segments based on shared characteristics such as demographics, interests, or buying patterns. Effective product portfolio management can be achieved through precise audience segmentation aiding businesses in allocating resources and creating personalized experiences.
Collect, analyze, and interpret data from social media platforms to gain valuable insights into audience behavior, sentiment, content performance, and the effectiveness of social channels. Monitor KPIs such as engagement metrics, follower growth, click-through rates, and conversion rates.
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Stop wasting your marketing budget.
Sigmoid solves data problems across a variety of industries and types of companies. Whether you’re an agency, a small business, or a large corporation, we have a solution for you to help you succeed as you grow.
Stop wasting your marketing budget.
Sigmoid solves data problems across a variety of industries and types of companies. Whether you’re an agency, a small business, or a large corporation, we have a solution for you to help you succeed as you grow.
Smarter consumer insights with advanced analytics
Understanding the customer is at the heart of every business. Empower your teams with predictive analytics to create deep and meaningful customer interactions across marketing channels.
Explore moreCustomer success stories
11% improvement in ROMI with Multi-Touch Attribution, enabling in-flight campaign optimization for leading CPG firm
- MTA model scaled across 23+ brands
- Faster dashboard refresh rates with weekly MTA reports
- 85% cost savings in comparison with similar reports
Centralized data lake with automated data ingestion from 30+ sources to enable faster marketing analytics for a major F&B brand
- 50% faster data collection and enrichment
- 2.5x faster time to insights for marketing team
- Automatically ingested data from 30+ sources
Multi-Touch Attribution
Our accelerator enables in-flight campaign optimization with real-time insights. With interactive dashboards at a faster refresh rate, we help you understand your media spend and improve ROMI.
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Customer testimonials
Sigmoid’s data science and data engineering teams are exceptional in understanding data and provide custom innovative solutions that directly impact the business revenue.
Sabina Rizvi
COO - Digital and Technology, Leading QSR chain
Sigmoid has been our preferred data and analytics partner. Their teams have an innovative approach to problem-solving and are highly invested to deliver tangible business results!