Marketing Analytics

Leverage data and predictive analytics for faster insights

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Let insights lead the way to higher marketing ROI

Marketing leaders today need a multi-channel view of the customer to deliver tailored messaging to the right customer at the right time. A Gartner survey reveals that marketing analytics are only influencing 53% of decisions. Improving data quality and increasing access to data will lead to greater influence and increased value of marketing analytics. Sigmoid’s data engineering and AI services for marketers enable actionable insights to recalibrate marketing efforts, bring hyper-personalization and optimize ROI on their marketing spend. With real-time targeted analytics, marketers have the power to identify trends that drive campaign performance and improve ROI.

Strengthen your business with Sigmoid's marketing analytics consulting

Multi-Touch Attribution icon

Measure

  • Analyze various touchpoints in the customer journey and understand which channels and interactions contribute most to conversions. Gain insights on customer behavior, determine which touchpoints are most influential, and fine-tune campaigns for conversion rate optimization.

  • Leverage statistical analysis to quantify how marketing variables such as pricing, promotional activities, and channels influence ROI. It includes attribution modeling to provide insights into which elements of the marketing mix are driving success and which may need adjustments.

  • Evaluate key performance indicators like brand recognition, customer loyalty, and brand equity to gauge the effectiveness of branding initiatives and their ability to create brand awareness. A strong brand identity can lead to better customer experience and long-term success.

Campaign optimization icon

Optimize

  • Refine and improve campaigns to maximize marketing ROI. Continuously analyze campaign performance with key metrics such as CTR, conversion rates, and cost per acquisition to ensure that marketing efforts are efficient, cost-effective, and aligned with business goals.

  • Leverage advanced algorithms for customer behavior analytics and create personalized content, products, or services. These are widely used in e-commerce, content streaming platforms, and marketing campaigns to improve customer experience.

  • Execute split testing on two versions of a webpage, email, or marketing campaign to determine which one performs better in terms of user engagement or conversion rates. Identify which elements, such as headlines, images, or calls to action can have a significant impact on user behavior.

Insights icon

Insights

  • Leverage predictive analytics to implement pricing and promotional tactics that maximize sales, revenue, and profitability. Efficiently analyze various factors such as market demand, competition, and production costs to attract customers, encourage purchases, and build brand loyalty.

  • Divide a target market into distinct segments based on shared characteristics such as demographics, interests, or buying patterns. Effective product portfolio management can be achieved through precise audience segmentation aiding businesses in allocating resources and creating personalized experiences.

  • Collect, analyze, and interpret data from social media platforms to gain valuable insights into audience behavior, sentiment, content performance, and the effectiveness of social channels. Monitor KPIs such as engagement metrics, follower growth, click-through rates, and conversion rates.

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Stop wasting your marketing budget.

Sigmoid solves data problems across a variety of industries and types of companies. Whether you’re an agency, a small business, or a large corporation, we have a solution for you to help you succeed as you grow.

Stop wasting your marketing budget.

Sigmoid solves data problems across a variety of industries and types of companies. Whether you’re an agency, a small business, or a large corporation, we have a solution for you to help you succeed as you grow.

Customer Analytics

Smarter consumer insights with advanced analytics

Understanding the customer is at the heart of every business. Empower your teams with predictive analytics to create deep and meaningful customer interactions across marketing channels.

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MTA Accelerator for CPG

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Accelerator

Multi-Touch Attribution

Our accelerator enables in-flight campaign optimization with real-time insights. With interactive dashboards at a faster refresh rate, we help you understand your media spend and improve ROMI.

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Do more with less of your marketing budget!

With marketing analytics influencing over 50% of major decisions, find out how you can improve ROMI using data engineering and AI.

FAQs

Marketing analytics, powered by accelerators like multi-touch attribution, provides a comprehensive view of how different touchpoints contribute to conversions along a customer's journey. It allows businesses to track campaign metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS), in real time. By analyzing this data, you can identify underperforming elements, adjust targeting parameters, refine ad creatives, and allocate budget to the most effective channels and segments.

Marketing analytics plays a pivotal role in enhancing campaign ROI by providing valuable insights into campaign performance. Marketing data analysis enables marketers to identify which strategies, channels, and content are driving the best results. This data-driven approach allows for more informed decision-making, optimized budget allocation, and targeted efforts. Additionally, predictive analytics can forecast future campaign outcomes, enabling timely strategy adjustments. By continuously monitoring and adjusting campaigns based on analytics companies can achieve higher conversion rates.

Marketing analytics involves the analysis of customer behavior, preferences, and interactions with your brand. It helps businesses understand individual customer profiles, their journey stages, and content engagement. This information enables the creation of tailored marketing messages, product recommendations, and offers, enhancing the relevance of interactions. Through predictive analytics, it can anticipate customer needs in real-time, enabling proactive personalization. Overall, marketing analytics empowers businesses to deliver precisely targeted and engaging experiences that foster customer loyalty

Marketing analytics processes data from various sources, including website interactions, social media engagement, email responses, and purchase history to provide valuable insights into customer behavior and preferences. By examining patterns and trends in this data, you can gain a deeper understanding of how customers interact with your brand, what products or services they prefer, and what factors influence their purchasing decisions. It helps businesses create tailored marketing strategies, messaging, and product offerings that align with customer expectations and needs. It is the ultimate tool to drive higher engagement and conversion rates while enhancing overall customer satisfaction.

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Do more with less of your marketing budget!

With marketing analytics influencing over 50% of major decisions, find out how you can improve ROMI using data engineering and AI.